Ahead of Melbourne City FC’s Westfield W-League Grand Final this Sunday, the club has launched Same City, Same Passion; a campaign aimed at promoting women’s football.
As interest in domestic women’s football hits fever pitch at the Grand Final on Sunday, City have launched an emotive video on social media and its website featuring its teams, which demonstrates that in the game of football the same skills, passion and experiences are shared no matter who or where the game is played.
With the recent rise in female participation across Australia, City aims to challenge misconceptions around women’s football through the campaign, whilst highlighting the achievements of its Women’s team.
According to a 2017 Roy Morgan poll, more girls are participating in football than any other team sport at junior level, as participation surges past 20 per cent among girls aged 4-11.
That rapid growth of football participation amongst young Australian females has resulted in higher levels of engagement with the Matildas national team and the domestic competition – and outlines the importance of the Same City, Same Passion campaign in delivering its message; that football is football and that the passion and enjoyment will always be the same for all participants.
Melbourne City FC Captain Steph Catley said the Same City, Same Passion campaign was the perfect reminder of the shared approach and philosophy at the Club between all its teams;
“Since joining Melbourne City, the Club has always placed a strong emphasis on providing equal opportunity and access to all players and ensuring all athletes are treated the same. I think this campaign reflects our Club’s approach to football and think it should extend to how everyone views the game; one that is accessible to anyone who enjoys the amazing experience, passion and excitement it can provide to so many.”
This weekend, Melbourne City’s W-League team is seeking to create more history in women’s football - as one of the most successful Australian teams of all time.
Founded in 2015, City were Premiers in their inaugural season and has claimed two Championship wins in its first two seasons.
This Sunday, City could become the first team to win three consecutive W-League Championships – the record-breaking team is already the first in competition history to make three successive Grand Finals.
In order for the Club’s fans to enjoy all of the passion, excitement and skill its teams have to offer, Melbourne City FC has merged the social media accounts of their Men’s and Women’s teams, providing supporters with access to all City’s news, videos and additional content in one same location. These accounts include @MelbourneCity on Twitter, facebook/MelbourneCityFC on Facebook and @MelbourneCity on Instagram.
City’s W-League Twitter account, @MelbCityWFC, will remain open for live match-day commentary.