NAB backs football growth by increasing involvement in FFA

National Australia Bank (NAB) has increased its support of the Football Federation Australia (FFA) with a new partnership that seeks to grow the sport from grassroots to elite levels.

NAB and the FFA today announced they had signed a four-year deal for NAB to be the Official Banking Partner of the FFA.

The deal includes a “Whole of Game” sponsorship which will see NAB have commercial rights to the Hyundai A-League, Westfield W-League, Socceroos, Westfield Matildas, Westfield FFA Cup, MyFootballClub and the AIA Vitality MiniRoos.

FFA CEO David Gallop applauded the increased commitment from NAB from its previous partnership with the Socceroos, Westfield FFA Cup, and NAB Young Footballer of the Year (NAB YFOTY) with the Hyundai A-League.

“NAB has been a fantastic partner of FFA for 10 years but this signals a significant lift in investment and a strong endorsement from one of Australia’s most respected corporations for the plans FFA has for football in Australia,” Gallop said.

“NAB has been part of our growth period and was one of the companies who joined us at the ground floor. We look forward to working with them to ensure we both benefit from the continued growth of football over the next four years and beyond.”

NAB’s increased commitment to football has also seen the NAB YFOTY award extended from the Hyundai A-League to also recognise the brightest young talents in the Westfield W-League.

National Australia Bank’s Chief Marketing Officer, Andrew Knott, said: “NAB is a long-standing partner of the FFA and we’re delighted to continue and expand our support. Our renewed partnership takes a whole-of-football approach from grassroots to the elite level. Whether it’s local community engagement in the Westfield FFA Cup and AIA Vitality MiniRoos, or supporting our national teams on the global stage, we’ll be there every step of the way.  NAB is committed to doing our best to have a genuine impact on the growth of the sport.”